Shopify review (2021): Should you create a store with Shopify?
Shopify: Create an eCommerce website backed by powerful tools that help you find customers, drive sales, and manage your day-to-day.
Do you want to embark on the adventure of online business like more and more people?
While the experience was still perilous some time ago, many turnkey solutions have emerged to facilitate the process and the establishment of an eCommerce website.
Shopify is a CMS (Content Management System) platform aimed at supporting e-merchants in the creation of their website and in the development of their business. Shopify is committed to simplicity by offering a tool that is accessible to everyone so that even users with little computer knowledge can navigate. And his method seems to work very well since he has more than 2 million active users in 2021.
What is Shopify?
Shopify offers a complete tool for effectively creating and managing an eCommerce website without necessarily being a digital pro. Created in 2006 by Robi Lütke, the Shopify platform comes straight from Canada and more specifically from Ottawa, the city in which the company is based. Shopify is a serious service provider that currently hosts over one million merchant sites in 175 countries around the world. Total sales made through Shopify websites now reach $ 200 billion. What to force respect.
Faced with its growth, the platform launched on the French market a few years ago, which makes it possible to work from a perfectly translated interface.
To differentiate itself from other services of this type, Shopify relies on simplicity by offering an interface accessible to all profiles – from beginners to experts.
Shopify Advantages and Disadvantage
- Very easy to learn interface
- Platform optimized for eCommerce and dropshipping
- Modern and sophisticated templates
- Competitive rates 100% free trial for 14 days
- An App Store rich in content
- Few free templates
- Customer support available 5 days a week
When to use the Shopify platform?
Do you have a brilliant idea and want to launch your project right away?
Before jumping in with your head down, let’s first see when Shopify is a good choice.
For classic eCommerce
Opening an online store takes a lot of work and care. Well, that was before since Shopify is here to simplify all the steps for merchants who are starting out. In addition to the product catalog, you can create other pages and even post articles on your blog.
Whatever your industry and the product you want to sell, Shopify is, in our opinion, the ideal solution if you are new to eCommerce and do not want to take risks or hassle with the formalities of the creative website.
Shopify is also for users who want to develop a dropshipping business. Based on the system of selling and shipping products through an intermediary, dropshipping has major advantages, especially if you don’t have any products to sell yet and, most importantly if you don’t want to have to manage inventory.
For users looking to start a dropshipping business, Shopify has thought of everything while building the Oberlo app. This commercial tool allows you to select the products you want to sell online from a supplier and import them in one click into your shopify store. At this level, everything is extremely simple and that’s why customers who want to dropship all have an excellent opinion on Shopify.
For already existing points of sale
Today, an online presence is essential for brands that want to gain exposure and expand their customer base. Shopify understands this and is doing everything to make the process easier for merchants with a physical store.
If you own a point of sale and want to move all or part of your business activity online, Shopify is for you. Indeed, businesses of all sizes and with all revenues are allowed to open a Shopify eCommerce website.back to menu ↑
Shopify Themes and templates
When you start from scratch in building a website, you want the best and that’s okay. A nice website makes the user experience more pleasant. This makes consumers more likely to buy your products, which is good. This is why we paid special attention to the different themes offered by Shopify and as much to say that it has gone all out. There is something for all tastes and for all sectors of activity (art, fashion, food, beauty, games, sport, electronics, etc.)
Shopify provides ten free templates that you can style differently. The designs are aesthetic and up to date. They are all responsive, meaning that the website adapts to mobile and tablet.
If the offer of free themes seems too small, you have the option of heading to the Shopify library to explore more – 64 paid themes in total. The template prices range from $ 100 to $ 180. In our opinion, Shopify is pretty decent when you compare them to the price of a web designer and the time spent. If you have a crush on one of the paid themes and think it fits your business image perfectly, why not.
While Shopify simplifies website creation using pre-designed themes, it provides access to the HTML and CSS codes of your e-commerce store to provide further customization on more aspects. The only condition is that you or someone you know knows about the subject because coding cannot be improvised.
Let’s continue our Shopify 2021 review with a crucial element highlighted by the provider: ease of use.
Everything is done from the administrator area. Without having advanced programming knowledge, it is very easy to create a website thanks to the pre-designed templates that you just have to modify in your own way and customize according to your tastes and the image of your company. In our opinion, the drag and drop function and being able to observe the changes live makes the device intuitive and saves precious time.
Besides the design of the website, adding products is another step that should not be overlooked because it can be extremely time consuming if not done correctly. On that side, there is no problem with Shopify because its tool is perfectly optimized and allows you to remember nothing. All the key information to fill in is present: title, description, product photo, price, stock, shipping, and even customs data.
The management of the online store is simplified thanks to a very well organized back office in which we find the sections Orders, Products, Customers, Data analysis, Marketing, and Discounts. All this data is available to you in the same space in order to have better monitoring of your performance and daily sales.
For now, our Shopify review is very good regarding its intuitive side and how quickly it gets started.back to menu ↑
Our test on creating an online store with Shopify
During our Shopify test, we were able to verify how easy and fast it is to design a merchant website with Shopify. Here’s how in the rest of our Shopify review.
Quick creation steps
To create a Shopify account, you must first subscribe to one of its plans. Next, you will need to enter your email address, a password and the name of your store. The domain name is assigned automatically according to the company name chosen upstream and it corresponds to company-name.myshopify.com. The terminology “myshopify.com” cannot be changed. However, you can buy a new domain name later to have a much more professional URL (without the .myshopify).
When you log in for the first time, you will be asked a few questions related to you and your business. This questionnaire is optional but it allows you to better target your project. You will then arrive on your administrator area where you can manage your entire eCommerce website. Below is an overview of the Shopify admin interface.
As you can see, Shopify walks you through setting up your website and the various steps. It first suggests adding products. This is undoubtedly the longest step and the one that requires the most concentration because many elements must be completed.
Then you can customize your theme. The appearance of the site changes very easily with a real-time preview of your changes. Adding photos can even be done directly from its image bank to make your job easier. After about thirty minutes, the site is already starting to take shape little by little, which is very encouraging.
The last step before launching your online store, manage deliveries. The platform offers several methods: shipping, local delivery, or collection on site. Once again, Shopify offers extensive help by summarizing the essential data that you just need to fill out.
Note that the Canadian company has thought of everything while integrating some special cases. For example, if you are already using an e-commerce platform and want to switch to Shopify, you will be able to migrate your store by following the directions. Users with a pre-existing site will be able to add an e-commerce function to it if they use Weebly, Wix WordPress or Squarespace without having to recreate a Shopify site.
Simplified day-to-day management
When you’ve launched your eCommerce site, the work doesn’t stop there. Like a physical store, the shopify online store requires almost daily management and rigorous data analysis.
To keep this from becoming a headache, Shopify has assembled the essential information into dashboards that show total sales, number of visitors, orders, and more. This is a great way to track your sales progress on a regular basis and reduce your compatibility burden.
If your plan allows it, you can edit reports to take stock of your performance over the past 30 days and to change your strategy or not. The “Live View” function provides a real-time overview of the number of visitors to your site and their geographic location.
Regarding your customers, all their data will be listed in the dedicated tab in order to display the history of their purchase (s) and get to know your consumers better. In this regard, know that Shopify is 100% secure and that its standards are in line with the GDPR law on data protection. This is a key point we want to make in our Shopify review.
Finally, if you intend to launch a marketing campaign to boost your sales, you will not be disappointed with the device deployed by Shopify. Several suggestions can help you increase your traffic and retain your audience. You can then measure the impact of your promotion using its statistical tables.back to menu ↑
What you need to know about the SEO of a Shopify website
Websites are designed to appear as high as possible in search engine results, and online stores are no exception. An e-commerce website only makes sense if it is visible to Internet users. With Shopify, you won’t have any SEO problems since the platform has optimized many elements and lightened its source code. If you do it right, you can hope to top the rankings on Google, Bing or even Yahoo. Moreover, the service provider gives some advice to improve your natural referencing in its help center.
In our opinion, the only catch concerns the subdirectories of pages that end with English names like / pricing or / product for example. If your shopify store is in French, the search engines may be able to penalize you a little because of it.
Obviously, like many e-merchants, you can also buy traffic (Google Ads, Facebook / Instagram ads) in order to generate traffic on your Shopify website very quickly without having to wait for natural positioning following your work. SEO.back to menu ↑
When you use a content management system like Shopify, you can’t miss out on customer support, since even the smallest technical problem can cost you big bucks.
To avoid such mishaps, Shopify support is available 24 hours a day, 7 days a week through an online chat. The teams are responsive and help you solve your problem as quickly as possible. This instant chat is handy, but be aware that it is only available in English at the moment.
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Additional interesting features
Since its creation in 2006, the Canadian company has considerably enriched its tool. Shopify does offer many additional features to best support e-merchants and, in our opinion, this is its strength.
For example, there is a company name generator that comes in handy in case of inspiration failure as well as a simplified logo maker. Users also have access to an integrated image bank to illustrate their website in no time.
The Shopify App Store offers an endless amount of resources with a plethora of optional plugins. These have various advantages: optimization of website performance, inventory management, logo creation, the addition of a live chat, etc. Although the majority of applications are paid, you will inevitably find some free.
Finally, you can also hire a Shopify expert for advice and personalized help with your online store – for an additional fee.back to menu ↑
The prices of an eCommerce website under Shopify
Let’s continue this Shopify review on its plan pricing. Several subscriptions are made available to traders at a fixed price.
Below is the Shopify price list in 2021:
- Shopify Basic at $ 29 / month
- Shopify at $ 79 / month
- Advanced Shopify at $ 299 / month
The Basic plan may be suitable for you if you are just starting out and your turnover is not yet too high since 2% fees will be deducted from each of your sales. This entry-level package offers only 2 accesses to the administrator interface and will not allow you to edit professional reports or calculate shipping costs.
The Shopify plan at $ 79 / month is the ideal compromise if you are starting to make money since only 1% of transaction fees will be taken from you on each sale. At this price, you will also have 5 employee access and the ability to get professional reports every 30 days.
The Advanced Shopify plan is more expensive than the others. It is designed for businesses with a more flexible budget who realize a high volume of sales because only 0.5% of fees will be applied to a sale. Along with that, you’ll get 15 employees to interface access, advanced reporting, and automatic shipping cost calculation.
As you can see, the total price includes the fixed price of your monthly subscription as well as a variable part on your generated income. To plan your expenses as accurately as possible, remember to factor in the commission charged by Shopify. Also, all subscriptions have the default billing cycle of 30 days. However, you have the option of changing the billing period to a longer period to get a discount.
If you want our opinion on the prices charged by Shopify, we find them more than correct given the quality of the service it delivers and all the integrated tools.back to menu ↑
Can we test the service for free?
Since paying for a service without first testing can be tricky for some users, Shopify has implemented a 14-day free trial that offers much more flexibility. To start the free trial, all you need to do is go to their website and click on “Start”. No credit card is required. The only information to fill in is your e-mail address, your password, and your Shopify store name. This is another positive point in our Shopify review as competitors typically ask to enter payment details for a future refund and free takes a back seat.
It’s in your best interest to use Shopify’s free 14-day trial to familiarize yourself with the tool, learn about templates, interface management, corporate website customization, and functionality. You can form your opinion with confidence. And if your Shopify review is as good as ours, odds are you’ll upgrade to a paid plan afterward.
Conversely, in case you think that this platform is not the right solution for your business, you can cancel your account from the settings of your personal space by clicking on “Close the store”.back to menu ↑
Conclusion and final opinion on Shopify
The Shopify CMS offers a complete solution to anyone who wants to get into sales and start a professional activity online without the constraints. No need to worry about website hosting, domain name registration, or web updates – everything is handled by Shopify.
Shopify is not only for digital specialists but also for people less comfortable with digital since it offers an intuitive tool and extensive support. Its templates are modern and adapt to many industries. We particularly liked its editing system, which provides a real-time overview of the changes made. All this greatly facilitates the creation of his online store.
Customer support is available to you from a live chat in English or French via email and Twitter. The teams are efficient and will help you out in no time.
To conclude this Shopify review and our test, we highly recommend this platform, which is ideal for starting out in e-commerce and being guided through the various processes.back to menu ↑
Frequently Asked Questions
What exactly does Shopify do?
Shopify is an ecommerce platform that hosts your online store. It helps organize the layout of your store's appearance through themes (which you're free to modify or change any way you want). It also offers payment processing, which allows you to accept and receive payment for the products you sell
How much does it cost to sell on Shopify?
Shopify pricing: What to expect? Shopify Basic costs $29 monthly (and 2.9% + 30¢ per transaction). The Shopify plan is $79 monthly (and 2.6% + 30¢ per transaction). Advanced Shopify is $299 monthly (and 2.4% + 30¢ per transaction).
What companies use Shopify?
we've seen many large brands and fast-growing companies move over to Shopify. FashionNova,Colorpup,Cettire,OKp,gymshark and more
Can I sell on Shopify?
To begin selling online with Shopify, you'll need to add products to your Shopify account and set up a payment processor. Then, you can choose where you want to sell your products—whether it's by building an online store or selling on social media.
Can Shopify make you rich?
t is possible to make a lot of money with an online store Now that you have a clearer picture of what is involved in setting up and running an online store, it's pretty obvious that Shopify won't make you rich. Shopify can't make you rich.
What is so great about Shopify?
Overall rating. Shopify is the best ecommerce platform on the market today. It's designed to help people build their own, scalable online store with hundreds of built-in features, and tons of apps. You can sell products directly on your website, and across multiple marketplaces and social media
Is it better to sell on Etsy or Shopify?
When it comes to Shopify vs Etsy, Shopify is the better choice for online selling. It's more scalable, more flexible, and offers better eCommerce tools than Etsy. That said, the choice really depends on you – your business, your budget, and your goals.
How do I sell on Shopify?
Set up your Shopify account. ... Enter a domain address. ... Select a Shopify theme. ... Add products. ... Install apps to support and expand your business. ... Market your business and optimize for conversion.
Is Shopify still profitable 2021?
Yes, Shopify is profitable and is a great way to start making money online as a beginner. But, there are a lot of factors that influence the profitability of a Shopify store. So, you might be a blogger, freelancer or some random guy who is completely new to the online money-making space.
How many Shopify millionaires are there?
2700 people become millionaires each day. Sell online, in store and on Facebook with Shopify. Build your brand on the biggest ecommerce platform with free themes, apps and amazing customer service!
Do I need a business license to sell on Shopify?
First of all, most online sellers do not have to own a business license. ... Otherwise, Shopify doesn't require a business license, but it is strongly recommended to either check with your legislation office if you still need one by law
Is Shopify good for beginners?
Shopify is a great cloud-based choice with low startup costs and an easy-to-use interface from which you can promote, sell, and ship your products. ... Shopify does their best to make the setup process easy, but setting up and running an ecommerce store takes a lot of thought and work.