Beginner Guide on-page SEO?
In this post, we will cover what on-page SEO is, why it so important.
Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page, and off-page.
It is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
What Is On-Page SEO?
On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.
This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, KurtSamps).
Now that you know how your target market is searching,
it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. Itt is multifaceted and extends beyond content into other things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization. For now, put on your wordsmithing hats — it’s time to create your content!
In addition to publishing relevant, high-quality content
On-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
It takes into account various aspects of the webpage that, when added together, will improve your website’s visibility in the search results.
Why On-Page SEO Is Important
On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.
As search engines become more sophisticated, there is a greater focus on relevance and semantics in search engine results pages (SERPs).
Google, with its plethora of complex algorithms, is now much better at:
- Understanding what users are actually searching for when they type a query.
- Delivering search results that meet user intent (informational, shopping, navigational).
Adapting to this development is essential, and you can do it by ensuring that your website and its content – both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) – are well-optimized according to the latest best practices.
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Additionally, you can’t simply ignore on-page SEO because you have more control when optimizing for on-site elements – as opposed to off-page SEO that consists of external signals (i.e., backlinks).
If you put effort into on-page strategies, you’ll see a boost in traffic and a rise in your search presence.
This guide will walk you through the most important elements of on-page SEO.
Paying close attention to these 10 areas will help improve your content and authority – and increase your rankings, traffic, and conversions.
Does traditional on-page SEO still make a difference in 2021?
In fact, Google’s own “How Search Works” report states that:
Even though Google is MUCH smarter than it was back in the day, they still use old-school stuff (like looking for a specific keyword on your page).
And there’s data to back this up.
Our analysis of 11M Google search results found a correlation between keyword-rich title tags and first page rankings.
And if you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag.
There’s more than cramming keywords into your page’s HTML.
To rank your content in 2021, you also need to optimize your content for:
Check our best SEO tools for more details .